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THE TY PROJECT - TYLR

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Challenge

  • Communicating brand message through print and digital channels
  • Establishing a scalable visual framework
  • Driving engagement with a young and fun-loving audience

solution

Infusing everything with lots of energy and attitude

Based on research data and user feedback, we designed a night-life inspired, robust, fun, and bold visual system.

Swing by, earn cash.

While streamlining overall user experience, we extended the visual system to the app's interface.

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